Fundraising money has, since the last decade, taken a turn to use online platforms rather than communal gatherings as a way to reach a bigger audience and encourage people to transfer more money.
While this has its benefits, there are always the disadvantages of not gaining enough attention and the fundraiser being lost in the nooks and crannies of the internet, as well as scams. Generally, however, there is a two-step process to online fundraising, both that use specific tools from the internet to ensure a better reception amongst audiences.
While donations are often triggered by viewers being enlightened to horrible disasters and conditions of third world countries or just natural disasters in the news, the ongoing issues such as sex inequality, racism and the preservation of the culture of Indigenous tribes can also be promoted on social media platforms.
Depending on the poster’s social media influence of the fundraising petition, the number of views received affects greatly the amount of donations contributed to the fundraiser. Indeed, some social media sites may be better reputed to raise money than others. Instagram, for example, is mainly a site for photograph sharing, and a lengthy eloquent, moving prose detailing the cause of a charity may be skipped over by a few.
Tumblr, on the other hand, celebrates both text and photos, and many have found some success in redirecting people to other websites for donations to those who are in need of it. But it would not be adequate for some passionate individuals, to just rely on existing social media platforms to raise awareness. In the event of a crisis that they consider to be worthy and reversible, many have started their own blogs to detail the lives of victims and the impacts on communities.
Of course, collecting the cash is important and money transfer on the internet is almost never through hard cash. Companies such as PayPal have gained quite a reputation for their effectiveness and security although some still prefer to use their credit cards for such transactions.
Regardless of the method of money transfer used, it must be warned that some research to be invested in a specific charity before donating. There have been reports of scams from fundraisers on social media platforms such as Instagram, where the redirected website turned out to be fake. Be empathetic, but keep your wits about you. Indeed, it is much safer to first look up government-endorsed charity organizations before taking the initiative to raise and donate.
Every donation counts, but the way this is approached should be wary but also sympathetic. Be effective in the choice of raising attention on the issue at hand, to ensure the minimum effort is needed to raise the maximum amount of money for those that need it.